Founded by James Butz and John Veloudos, we’ve spent the past five years tackling the toughest challenges in the endurance world.

Charlotte McShane is a top Australian triathlete excelling in Ironman and World Triathlon Series with relentless grit and versatile endurance.

Victor Bailey is a dedicated triathlete sharing his journey of endurance, training, and racing, inspiring others with his passion and commitment to the sport.

Todd Gilmore is an experienced triathlete and coach, dedicated to training endurance athletes worldwide and helping them achieve their peak performance.

Max Waylon Wu is both a triathlon coach and an elite professional athlete, dedicated to pushing performance limits while inspiring others through endurance sport.