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We are James Butz and John Veloudos — two friends united by a shared mission to explore the outer edges of human endurance, both physically and mentally. Over the past five years, we’ve thrown ourselves into seemingly impossible challenges: from grueling Ironman races to 100km charity runs. But every step we’ve taken has carried a deeper purpose — raising over $30,000 for causes we deeply believe in.

For us, sport is more than a passion — it’s a way of life. James is on a dedicated mission to build world-class Ironman athletes — individuals who conquer the unimaginable through sheer grit and relentless training.

At the same time, John is rising through the ranks as one of Australia’s top-performing age group triathletes, proving that dedication can elevate you to the highest levels of performance, no matter when you start.

Regna is the perfect partner in our journey — a brand rooted in innovation, individuality, and a bold spirit. We see endurance not just as a test of the body, but as a culture we cultivate — a space where people feel inspired, connected, and empowered to go further.

Whether we’re behind the mic or racing toward the finish line, our mission remains the same: to move with meaning and create impact — for our community, and for ourselves.